Ink breakthrough puts the shine into printed images

The difference between a matt and a glossy painted surface shows that there’s more to the appearance of real-world objects than colour alone. But reproducing that variation in printed images has been beyond the capabilities of even the best colour printers. Now an international team of computer scientists says that could soon change thanks to [...]

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New print technology delivers colour and shine

Printers may soon be able to reproduce the sheen of objects as well as their colour thanks to new technology developed by Adobe.
Fabio Pellacini, who works for Adobe Systems and Dartmouth College in New Hampshire, US, told New Scientist that the system combines a colour thermal printer and 12 inks: cyan, metallic cyan, magenta, metallic [...]

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Book Excerpt: Now is the time to rethink innovation, and bake marketing directly into products themselves.

“In the blink of an eye, brands can go from being winners to losers,” write Alex Bogusky and John Winsor in Baked In: Creating Products and Businesses That Market Themselves. “They face new pressures exerted by digital technologies, globalization, cultural diversity, economic recalibration, and the sheer volume and variety of products and brands. These pressures [...]

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