Book Excerpt: Now is the time to rethink innovation, and bake marketing directly into products themselves.
11. Nov, 2009 
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“In the blink of an eye, brands can go from being winners to losers,” write Alex Bogusky and John Winsor in Baked In: Creating Products and Businesses That Market Themselves. “They face new pressures exerted by digital technologies, globalization, cultural diversity, economic recalibration, and the sheer volume and variety of products and brands. These pressures [...]
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