Tag Archives: innovation

INNOVATION: Printing cells into organs

The dream of regenerating tissues and organs has been frustrating biotech companies since the early days of the industry. But help may be here at last from a novel approach by San Diego-based Organovo, and Invetech, based in San Diego and Melbourne, Australia.
They are “printing” living cells.
Here’s the problem in growing a new organ: Organs [...]

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Book Excerpt: Now is the time to rethink innovation, and bake marketing directly into products themselves.

“In the blink of an eye, brands can go from being winners to losers,” write Alex Bogusky and John Winsor in Baked In: Creating Products and Businesses That Market Themselves. “They face new pressures exerted by digital technologies, globalization, cultural diversity, economic recalibration, and the sheer volume and variety of products and brands. These pressures [...]

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